The Benefits of Social Media


What is Social Media? According to Merriam Webster, Social Media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos). While this definition sounds pretty accurate, I would like to elaborate: Social Media refers to the means of interaction among people […]

December 5, 2014

Get on Board with Google Analytics


I recently took a course on Google Analytics- Digital Analytics Fundamentals. I found this course to be very informative and strongly recommend that every Marketer take it to gain some basic knowledge of Google’s free service. Below are a few things that I learned: How Google Analytics actually works: 1. Data Collection: To track a […]

December 2, 2014

My First Blog Post


Hello, everyone! My name is Elisabeth Castera. I am here to inspire and provide information on a variety of topics regarding healthy eating, wellness and travel. I hope you enjoy my blog!

November 29, 2014