Online Advertising with Google AdWords


Long gone are the days when advertisers were unable to keep track of who viewed their ads. Today, online advertising with Google AdWords helps you to measure the success of your ads — you’ll know who clicked on your ad, made a purchase, and how long they visited your site. This information will come in […]

January 15, 2015

SEO Basics for Beginners


The term Search Engine Optimization has been around for some time, and now more than ever Marketers are realizing the importance of SEO for their companies’ development. Search engines have evolved drastically over the last few years, which has caused SEO to advance as well. Competition has increased and search engines look for high-quality, trustworthy […]

December 16, 2014

The Benefits of Social Media


What is Social Media? According to Merriam Webster, Social Media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos). While this definition sounds pretty accurate, I would like to elaborate: Social Media refers to the means of interaction among people […]

December 5, 2014

Get on Board with Google Analytics


I recently took a course on Google Analytics- Digital Analytics Fundamentals. I found this course to be very informative and strongly recommend that every Marketer take it to gain some basic knowledge of Google’s free service. Below are a few things that I learned: How Google Analytics actually works: 1. Data Collection: To track a […]

December 2, 2014